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http://hdl.handle.net/1942/11402| Title: | Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness | Authors: | JANSSENS, Wim De Pelsmacker, Patrick Cauberghe, Verolien |
Issue Date: | 2010 | Publisher: | Gabler Verlag | Source: | Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109. | Document URI: | http://hdl.handle.net/1942/11402 | ISBN: | 9783834921116 | Category: | B2 | Type: | Book Section |
| Appears in Collections: | Research publications |
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