Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/11402
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dc.contributor.authorJANSSENS, Wim-
dc.contributor.authorDe Pelsmacker, Patrick-
dc.contributor.authorCauberghe, Verolien-
dc.date.accessioned2011-01-03T18:08:39Z-
dc.date.availableNO_RESTRICTION-
dc.date.available2011-01-03T18:08:39Z-
dc.date.issued2010-
dc.identifier.citationTerlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109.-
dc.identifier.isbn9783834921116-
dc.identifier.urihttp://hdl.handle.net/1942/11402-
dc.language.isoen-
dc.publisherGabler Verlag-
dc.titleImpact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness-
dc.typeBook Section-
dc.relation.edition1-
local.bibliographicCitation.authorsTerlutter, Ralf-
local.bibliographicCitation.authorsDiehl, Sandra-
local.bibliographicCitation.authorsOkazaki, Shintaro-
dc.identifier.epage109-
dc.identifier.spage97-
local.bibliographicCitation.jcatB2-
local.type.specifiedBook Section-
dc.bibliographicCitation.oldjcatB2-
local.bibliographicCitation.btitleAdvances in Advertising Research (Vol. 1) - Cutting Edge International Research-
item.fulltextNo Fulltext-
item.contributorJANSSENS, Wim-
item.contributorDe Pelsmacker, Patrick-
item.contributorCauberghe, Verolien-
item.fullcitationJANSSENS, Wim; De Pelsmacker, Patrick & Cauberghe, Verolien (2010) Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness. In: Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109..-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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