Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/11402
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | JANSSENS, Wim | - |
dc.contributor.author | De Pelsmacker, Patrick | - |
dc.contributor.author | Cauberghe, Verolien | - |
dc.date.accessioned | 2011-01-03T18:08:39Z | - |
dc.date.available | NO_RESTRICTION | - |
dc.date.available | 2011-01-03T18:08:39Z | - |
dc.date.issued | 2010 | - |
dc.identifier.citation | Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109. | - |
dc.identifier.isbn | 9783834921116 | - |
dc.identifier.uri | http://hdl.handle.net/1942/11402 | - |
dc.language.iso | en | - |
dc.publisher | Gabler Verlag | - |
dc.title | Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness | - |
dc.type | Book Section | - |
dc.relation.edition | 1 | - |
local.bibliographicCitation.authors | Terlutter, Ralf | - |
local.bibliographicCitation.authors | Diehl, Sandra | - |
local.bibliographicCitation.authors | Okazaki, Shintaro | - |
dc.identifier.epage | 109 | - |
dc.identifier.spage | 97 | - |
local.bibliographicCitation.jcat | B2 | - |
local.type.specified | Book Section | - |
dc.bibliographicCitation.oldjcat | B2 | - |
local.bibliographicCitation.btitle | Advances in Advertising Research (Vol. 1) - Cutting Edge International Research | - |
item.fulltext | No Fulltext | - |
item.fullcitation | JANSSENS, Wim; De Pelsmacker, Patrick & Cauberghe, Verolien (2010) Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness. In: Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109.. | - |
item.accessRights | Closed Access | - |
item.contributor | JANSSENS, Wim | - |
item.contributor | De Pelsmacker, Patrick | - |
item.contributor | Cauberghe, Verolien | - |
Appears in Collections: | Research publications |
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