JANSSENS, Wim

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Full Name
JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Date Issued:  2013
Type:  Proceedings Paper

Results 1-3 of 3 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
22013Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruityADAMS, Carmen; DOUCE, Lieve; JANSSENS, Wim; VANRIE, Jan; PETERMANS, AnnProceedings PaperC2
32013Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.ADAMS, Carmen; JANSSENS, Wim; VANRIE, JanProceedings PaperC2