Please use this identifier to cite or link to this item:
Title: Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.
Authors: Adams, Carmen 
Janssens, Wim 
Vanrie, Jan 
Issue Date: 2013
Source: Proceedings for International Food Marketing Research Symposium, 2013, Budapest, Hungary, p. 28-31
Keywords: Crossmodal correspondences, food products, sound symbolism, shape symbolism
Document URI:
Category: C2
Type: Proceedings Paper
Appears in Collections:Research publications

Show full item record

Page view(s)

checked on May 18, 2022

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.