Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/15445
Title: Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.
Authors: Adams, Carmen 
Janssens, Wim 
Vanrie, Jan 
Issue Date: 2013
Source: Proceedings for International Food Marketing Research Symposium, 2013, Budapest, Hungary, p. 28-31
Keywords: Crossmodal correspondences, food products, sound symbolism, shape symbolism
Document URI: http://hdl.handle.net/1942/15445
Category: C2
Type: Proceedings Paper
Appears in Collections:Research publications

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