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http://hdl.handle.net/1942/15445| Title: | Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming. | Authors: | ADAMS, Carmen JANSSENS, Wim VANRIE, Jan |
Issue Date: | 2013 | Source: | Proceedings for International Food Marketing Research Symposium, 2013, Budapest, Hungary, p. 28-31 | Keywords: | Crossmodal correspondences, food products, sound symbolism, shape symbolism | Document URI: | http://hdl.handle.net/1942/15445 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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