Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/15445

Title:	Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.
Authors:	ADAMS, Carmen JANSSENS, Wim VANRIE, Jan
Issue Date:	2013
Source:	Proceedings for International Food Marketing Research Symposium, 2013, Budapest, Hungary, p. 28-31
Keywords:	Crossmodal correspondences, food products, sound symbolism, shape symbolism
Document URI:	http://hdl.handle.net/1942/15445
Category:	C2
Type:	Proceedings Paper
Appears in Collections:	Research publications

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