STREUKENS, Sandra

Full Name
STREUKENS, Sandra
Email
sandra.streukens@uhasselt.be
 
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Publications



Refined By:
Author:  de Ruyter, Ko
Author:  van Hoesel, Stan

Results 1-2 of 2 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12011Return on marketing investments in B2B customer relationships: A decision-making and optimization approachSTREUKENS, Sandra; van Hoesel, Stan; de Ruyter, KoJournal ContributionA1
22010Towards more effective service management decision making: design and application of an optimization model in a frontline employee management contextSTREUKENS, Sandra; de Ruyter, Ko; van Hoesel, Stan; de Jong, AdPreprintO