STREUKENS, Sandra

Full Name
STREUKENS, Sandra
Email
sandra.streukens@uhasselt.be
 
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Publications

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Type:  Journal Contribution
Author:  de Ruyter, Ko

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12011Return on marketing investments in B2B customer relationships: A decision-making and optimization approachSTREUKENS, Sandra; van Hoesel, Stan; de Ruyter, KoJournal ContributionA1
22009Customer self-efficacy in self-service technology: assessing between- and within-person differencesvan Beuningen, Jacqueline; de Ruyter, Ko; Wetzels, Martin; STREUKENS, SandraJournal ContributionA1