STREUKENS, Sandra

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STREUKENS, Sandra
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sandra.streukens@uhasselt.be
 
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Internal UHasselt:  LEROI-WERELDS, Sara
Author:  Van Vaerenbergh, Yves
Author:  Gronroos, Christian

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Issue DateTitleContributor(s)TypeCat.
12017Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, Yves; Gronroos, ChristianJournal ContributionA1