STREUKENS, Sandra

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STREUKENS, Sandra

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sandra.streukens@uhasselt.be

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1 2011
2 2010
1 2009

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Internal UHasselt

4 STREUKENS, Sandra

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Author: de Ruyter, Ko

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		Issue Date	Title	Contributor(s)	Type	Cat.
	1	2011	Return on marketing investments in B2B customer relationships: A decision-making and optimization approach	STREUKENS, Sandra; van Hoesel, Stan; de Ruyter, Ko	Journal Contribution	A1
	2	2010	Towards more effective service management decision making: design and application of an optimization model in a frontline employee management context	STREUKENS, Sandra; de Ruyter, Ko; van Hoesel, Stan; de Jong, Ad	Preprint	O
	3	2010	Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context.	STREUKENS, Sandra; Wetzels, Martin; Daryanto, Ahmad; de Ruyter, Ko	Book Section	B2
	4	2009	Customer self-efficacy in self-service technology: assessing between- and within-person differences	van Beuningen, Jacqueline; de Ruyter, Ko; Wetzels, Martin; STREUKENS, Sandra	Journal Contribution	A1