WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Author:  Van Kerrebroeck, Helena
Author:  De Gauquier, Laurens

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Issue DateTitleContributor(s)TypeCat.
12019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1