WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Publications

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Author:  Van Kerrebroeck, Helena
Date Issued:  2017

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
22017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
32017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1