WILLEMS, Kim

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Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
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Publications

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Date Issued:  [2020 TO 2022]
Type:  Journal Contribution

Results 1-6 of 6 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent CongruenceBRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, LaurensJournal ContributionA1
22022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
32022Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarityDOUCE, Lieve; WILLEMS, Kim; Chaudhuri, ArjunJournal ContributionA1
42022Brand personality appeal in retailing: Comparing fashion- and grocery retailingWILLEMS, KimJournal ContributionA1
52021Can a retail environment be simulated by photographs?WILLEMS, Kim; DOUCE, Lieve; PETERMANS, AnnJournal ContributionA1
62021In or out? A field observational study on the placement of entertaining robots in retailingDe Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, BramJournal ContributionA1