WILLEMS, Kim

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Full Name
WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Type:  Conference Material
Date Issued:  2011

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12011Am I cheap? Testing the role of store personality and self-congruity in discount retailingWILLEMS, Kim; SWINNEN, GilbertConference MaterialC2
22011Do you see what I see? The ecological validity of environmental simulations in customer retail experience researchPETERMANS, Ann; WILLEMS, Kim; JANSSENS, Wim; VAN CLEEMPOEL, KoenraadConference MaterialC2