WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Type:  Journal Contribution
Author:  van de Sanden, Stephanie
Date Issued:  2019

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Issue DateTitleContributor(s)TypeCat.
12019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1