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http://hdl.handle.net/1942/10482
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | GÁZQUEZ ABAD, J.C. | - |
dc.contributor.author | SWINNEN, Gilbert | - |
dc.contributor.author | SÁNCHEZ-PÉREZ, M. | - |
dc.contributor.author | BRIJS, Tom | - |
dc.date.accessioned | 2010-02-18T14:26:36Z | - |
dc.date.available | 2010-02-18T14:26:36Z | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | 14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007. | - |
dc.identifier.uri | http://hdl.handle.net/1942/10482 | - |
dc.language.iso | en | - |
dc.title | Loyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model | - |
dc.type | Conference Material | - |
local.bibliographicCitation.conferencename | 14th International Conference on Research in the Distributive Trades | - |
local.bibliographicCitation.conferenceplace | Saarbrucken,Germany - 28/6/2007 - 29/6/2007 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Refereed | - |
local.type.specified | Paper | - |
dc.bibliographicCitation.oldjcat | - | |
item.fulltext | No Fulltext | - |
item.fullcitation | GÁZQUEZ ABAD, J.C.; SWINNEN, Gilbert; SÁNCHEZ-PÉREZ, M. & BRIJS, Tom (2007) Loyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model. In: 14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007.. | - |
item.accessRights | Closed Access | - |
item.contributor | GÁZQUEZ ABAD, J.C. | - |
item.contributor | SWINNEN, Gilbert | - |
item.contributor | SÁNCHEZ-PÉREZ, M. | - |
item.contributor | BRIJS, Tom | - |
Appears in Collections: | Research publications |
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