Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/10482
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dc.contributor.authorGÁZQUEZ ABAD, J.C.-
dc.contributor.authorSWINNEN, Gilbert-
dc.contributor.authorSÁNCHEZ-PÉREZ, M.-
dc.contributor.authorBRIJS, Tom-
dc.date.accessioned2010-02-18T14:26:36Z-
dc.date.available2010-02-18T14:26:36Z-
dc.date.issued2007-
dc.identifier.citation14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007.-
dc.identifier.urihttp://hdl.handle.net/1942/10482-
dc.language.isoen-
dc.titleLoyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model-
dc.typeConference Material-
local.bibliographicCitation.conferencename14th International Conference on Research in the Distributive Trades-
local.bibliographicCitation.conferenceplaceSaarbrucken,Germany - 28/6/2007 - 29/6/2007-
local.bibliographicCitation.jcatC2-
local.type.refereedRefereed-
local.type.specifiedConference Material-
dc.bibliographicCitation.oldjcat-
item.contributorGÁZQUEZ ABAD, J.C.-
item.contributorSWINNEN, Gilbert-
item.contributorSÁNCHEZ-PÉREZ, M.-
item.contributorBRIJS, Tom-
item.fullcitationGÁZQUEZ ABAD, J.C.; SWINNEN, Gilbert; SÁNCHEZ-PÉREZ, M. & BRIJS, Tom (2007) Loyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model. In: 14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007..-
item.accessRightsClosed Access-
item.fulltextNo Fulltext-
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