Heuristic use of mental map information gained from behavioural inspection of routines in daily activities (HUMMINGBIRDS)

Abstract

This research project aims at identifying the critical spatial factors in an individual’s mental map which influence daily activity travel behaviour in order to improve the agent-based modelling of activity travel behaviour by means of a computational process model. A qualitative travel survey and in depth interviews are used to identify the spatial factors that appear in the destination and travel mode choice heuristics of experts when discussing their activity space. Recorded interviews are processed through ATLAS.ti. First, the representative IF-THEN heuristics are identified and framed within the daily activity travel decision process and classified in a script network view. In addition the occurring spatial elements are indicated.