Qualitative methods in travel surveys

Abstract

This chapter explains the added value of integrating qualitative methods in travel surveys. The introduction briefly frames some general aspects of qualitative research. Distinct steps in a research process structure the remainder of this chapter. First, questions and contexts most applicable for qualitative methods are addressed. Next, its actual use, role and timing in travel surveys are discussed. Sampling and data collection issues are treated subsequently, followed by a brief account on qualitative analysis and presentation of research outcomes. To finish, some quality questions in qualitative research are dealt with. Throughout this chapter, numerous references point at both valuable general methodological sources and specific examples of actual surveys of this type.