Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/12228
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | DOUCE, Lieve | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.date.accessioned | 2011-10-11T12:51:46Z | - |
dc.date.available | NO_RESTRICTION | - |
dc.date.available | 2011-10-11T12:51:46Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Environment and Behavior, 45 (2), p. 215-238. | - |
dc.identifier.issn | 0013-9165 | - |
dc.identifier.uri | http://hdl.handle.net/1942/12228 | - |
dc.description.abstract | Marketing managers are increasingly using olfactory marketing instruments in the retail environment. However, the question is whether scents in the store are desirable for all consumer types. Research on the moderating role of individual differences on the impact of scents in the marketplace is scarce. This article focuses on how ambient fragrances in the store can influence customers’ affective, evaluative, and approach reactions and considers the moderating role of shopping motivation and affect intensity. A field experiment reveals that a pleasant fragrance positively influences consumers’ affective reactions, evaluations, and intentions to revisit the store, especially when the consumers score high on affect intensity. Strategically manipulating the store environment via ambient scents is an inexpensive yet effective way to positively influence consumer behavior. Retailers can use ambient scents to heighten their differentiating ability; however, the decision to diffuse a scent should be based on the target audience. | - |
dc.description.sponsorship | This work was partially supported by the National Bank of Belgium [grant number: NBB09NI015]. | - |
dc.language.iso | en | - |
dc.publisher | SAGE Publications | - |
dc.subject.other | ambient scent, store atmospherics, shopping motivation, affect intensity, | - |
dc.title | The Presence of a Pleasant Ambient Scent in a Fashion Store: The Moderating Role of Shopping Motivation and Affect Intensity | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 238 | - |
dc.identifier.issue | 2 | - |
dc.identifier.spage | 215 | - |
dc.identifier.volume | 45 | - |
local.bibliographicCitation.jcat | A1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.bibliographicCitation.oldjcat | A2 | - |
dc.identifier.doi | 10.1177/0013916511410421 | - |
dc.identifier.isi | 000313819300004 | - |
dc.identifier.url | http://eab.sagepub.com/content/early/2011/05/26/0013916511410421 | - |
item.contributor | DOUCE, Lieve | - |
item.contributor | JANSSENS, Wim | - |
item.fulltext | No Fulltext | - |
item.validation | ecoom 2014 | - |
item.fullcitation | DOUCE, Lieve & JANSSENS, Wim (2013) The Presence of a Pleasant Ambient Scent in a Fashion Store: The Moderating Role of Shopping Motivation and Affect Intensity. In: Environment and Behavior, 45 (2), p. 215-238.. | - |
item.accessRights | Closed Access | - |
crisitem.journal.issn | 0013-9165 | - |
crisitem.journal.eissn | 1552-390X | - |
Appears in Collections: | Research publications |
SCOPUSTM
Citations
52
checked on Sep 2, 2020
WEB OF SCIENCETM
Citations
69
checked on Apr 30, 2024
Page view(s)
84
checked on Apr 17, 2023
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.