Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/12277
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dc.contributor.authorBRIJS, Kris-
dc.contributor.authorBloemer, Josée-
dc.contributor.authorKasper, Hans-
dc.date.accessioned2011-10-25T07:53:31Z-
dc.date.availableNO_RESTRICTION-
dc.date.available2011-10-25T07:53:31Z-
dc.date.issued2011-
dc.identifier.citationJournal of Business Research, 64(12). p. 1259-1269-
dc.identifier.urihttp://hdl.handle.net/1942/12277-
dc.description.abstractThe country-image discourse model provides an alternative theoretical framework to explain the meaning of country-of-origin (COO) effects. Unlike previous work, this research relies on the key principles underlying semiotics and discourse theory. The model integrates the semantic and pragmatic dimension of COO and provides hypotheses regarding the structure and function of country-images. Empirical verification through structural equation modeling indicates that the data offer substantial support for the proposed internal structure of the country-image construct, such that country-specific cognitions influence affect, which influences collation. Country-related conations also represent the predominant influence on subjects' beliefs, evaluation, and purchase intentions. (C) 2011 Elsevier Inc. All rights reserved.-
dc.language.isoen-
dc.publisherElsevier-
dc.subject.otherCountry-of-origin effect; Semiotics; Model development and evaluation; Structural equation modeling-
dc.titleCountry-image discourse model: Unraveling meaning, structure, and function of country images-
dc.typeJournal Contribution-
dc.identifier.epage1269-
dc.identifier.issue12-
dc.identifier.spage1259-
dc.identifier.volume64-
local.bibliographicCitation.jcatA1-
dc.description.notesReprint Address: Brijs, K (reprint author), Hasselt Univ, Dept Appl Econ, Univ Campus, B-3590 Diepenbeek, Belgium. Addresses: 1. Hasselt Univ, Dept Appl Econ, B-3590 Diepenbeek, Belgium 2. Radboud Univ Nijmegen, Inst Management Res, NL-6500 HK Nijmegen, Netherlands 3. Zuyd Univ, NL-6200 AP Maastricht, Netherlands 4. Maastricht Univ, Sch Business & Econ, NL-6200 MD Maastricht, Netherlands-
local.type.refereedRefereed-
local.type.specifiedArticle-
dc.bibliographicCitation.oldjcatA1-
dc.identifier.doi10.1016/j.jbusres.2011.01.017-
dc.identifier.isi000296927600001-
item.accessRightsClosed Access-
item.fullcitationBRIJS, Kris; Bloemer, Josée & Kasper, Hans (2011) Country-image discourse model: Unraveling meaning, structure, and function of country images. In: Journal of Business Research, 64(12). p. 1259-1269.-
item.fulltextNo Fulltext-
item.contributorBRIJS, Kris-
item.contributorBloemer, Josée-
item.contributorKasper, Hans-
item.validationecoom 2012-
Appears in Collections:Research publications
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