Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/12974
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.contributor.author | SWINNEN, Gilbert | - |
dc.contributor.author | BRENGMAN, Malaika | - |
dc.contributor.author | STREUKENS, Sandra | - |
dc.contributor.author | VANCAUTEREN, Mark | - |
dc.date.accessioned | 2012-01-16T13:45:16Z | - |
dc.date.available | 2012-01-16T13:45:16Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Journal of Business Research, 65(10), p.1487-1494. | - |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.uri | http://hdl.handle.net/1942/12974 | - |
dc.description.abstract | Fine fashion and fast fashion are ever converging. Just as consumers buy luxury fashion brands to express or enhance their self-image, so also can they patronize fashion stores with a self-congruent personality positioning. This article addresses the following research question: Do people use store personality traits to infer store patron personality traits? Two studies based on the continuum model of impression formation examined this question. The findings of a consumer survey (study 1) demonstrate that people do indeed associate particular stereotypes with a store’s patrons. The experiment in study 2 shows that the impression formed of others may substantially differ depending on the shopping bag (i.e., external cue of store patronage) the other carries. Apparently, besides “dress to impress”, consumers may also well mind where they shop. Retailers can benefit from creating a particular store personality as a unique selling proposition. A trend for luxury brand managers to attend to. | - |
dc.language.iso | en | - |
dc.subject.other | impression formation; store personality; store patronage; symbolic value; retail branding; shopping bag | - |
dc.title | From Armani to Zara: Impression formation based on fashion store patronage | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 1494 | - |
dc.identifier.issue | 10 | - |
dc.identifier.spage | 1487 | - |
dc.identifier.volume | 65 | - |
local.bibliographicCitation.jcat | A1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.bibliographicCitation.oldjcat | A1 | - |
dc.identifier.doi | 10.1016/j.jbusres.2011.10.015 | - |
dc.identifier.isi | 000309022300012 | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | JANSSENS, Wim | - |
item.contributor | SWINNEN, Gilbert | - |
item.contributor | BRENGMAN, Malaika | - |
item.contributor | STREUKENS, Sandra | - |
item.contributor | VANCAUTEREN, Mark | - |
item.accessRights | Restricted Access | - |
item.fullcitation | WILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra & VANCAUTEREN, Mark (2012) From Armani to Zara: Impression formation based on fashion store patronage. In: Journal of Business Research, 65(10), p.1487-1494.. | - |
item.fulltext | With Fulltext | - |
item.validation | ecoom 2013 | - |
crisitem.journal.issn | 0148-2963 | - |
crisitem.journal.eissn | 1873-7978 | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
willems.pdf Restricted Access | 576.45 kB | Adobe PDF | View/Open Request a copy |
SCOPUSTM
Citations
20
checked on Sep 2, 2020
WEB OF SCIENCETM
Citations
26
checked on Apr 22, 2024
Page view(s)
78
checked on Sep 7, 2022
Download(s)
50
checked on Sep 7, 2022
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.