Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/12975
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dc.contributor.authorBRENGMAN, Malaika-
dc.contributor.authorWILLEMS, Kim-
dc.contributor.authorJoye, Yannick-
dc.date.accessioned2012-01-16T14:08:06Z-
dc.date.available2012-01-16T14:08:06Z-
dc.date.issued2012-
dc.identifier.citationPSYCHOLOGY & MARKETING, 29(11), p. 807-821-
dc.identifier.issn0742-6046-
dc.identifier.urihttp://hdl.handle.net/1942/12975-
dc.description.abstractThe incorporation of greenery in retail areas has scarcely been explored in environmental psychology studies. In a 2 by 2 experimental design, the effect of in-store vegetation on consumer emotions and responses towards the store was studied, considering the moderating role of the information rate of the retail setting. While introducing foliage in the store environment did not evoke feelings of excitement, it was found to elicit pleasure and to reduce stress in a ‘complex’ store interior. Given the impact of pleasure and stress on consumers’ approach/avoidance responses, these findings support the potential of integrating greenery, particularly in ‘spatially dense’ stores.-
dc.language.isoen-
dc.subject.otherstore atmospherics; in-store vegetation; store complexity; environmental psychology; stimulus-organism-response model; biophilic store design-
dc.titleThe impact of in-store greenery on customers-
dc.typeJournal Contribution-
dc.identifier.epage821-
dc.identifier.issue11-
dc.identifier.spage807-
dc.identifier.volume29-
local.bibliographicCitation.jcatA1-
dc.description.notesaccepted for publication in the final quarter of 2012, as of 17 March 2012-
local.type.refereedRefereed-
local.type.specifiedArticle-
dc.bibliographicCitation.oldjcatA2-
dc.identifier.isi000309740600001-
item.fulltextWith Fulltext-
item.accessRightsRestricted Access-
item.contributorBRENGMAN, Malaika-
item.contributorJoye, Yannick-
item.contributorWILLEMS, Kim-
item.fullcitationBRENGMAN, Malaika; WILLEMS, Kim & Joye, Yannick (2012) The impact of in-store greenery on customers. In: PSYCHOLOGY & MARKETING, 29(11), p. 807-821.-
item.validationecoom 2013-
crisitem.journal.issn0742-6046-
crisitem.journal.eissn1520-6793-
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