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http://hdl.handle.net/1942/12976
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DC Field | Value | Language |
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dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | SWINNEN, Gilbert | - |
dc.contributor.author | BRENGMAN, Malaika | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.date.accessioned | 2012-01-16T14:14:51Z | - |
dc.date.available | 2012-01-16T14:14:51Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | Journal of Global Fashion Marketing, 2(2), p. 1-11 | - |
dc.identifier.uri | http://hdl.handle.net/1942/12976 | - |
dc.description.abstract | Like consumers buy luxury fashion brands to express or enhance their self-image, so can they be expected to patronize fashion stores with a personality positioning that matches their self-concept. This paper first presents a store personality scale development, tailor-made for fashion retailing, in order to account for the phenomenon of “concept-scale interaction”. Fifty-one individual interviews applying repertory grid analysis result in a preliminary list of humanlike adjectives that are attributable to fashion stores. A subsequent consumer survey (n = 481) leads to the identification of five underlying fashion store personality (FSP) dimensions: “chaos”, “innovativeness”, “sophistication”, “agreeableness”, and “conspicuousness”. In the second part of this study, the association between FSP and the consumers’ personality is visualized in a multidimensional scaling analysis. Finally, the findings of a stepwise multiple discriminant analysis indicate that chaos and sophistication are the two FSP dimensions that consumers mind most when choosing a fashion store to patronize. | - |
dc.language.iso | en | - |
dc.subject.other | Store personality scale; self-congruity; repertory grid analysis; correspondence analysis; discriminant analysis | - |
dc.title | Fashion store personality: Scale development and relation to self-congruity theory | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 11 | - |
dc.identifier.issue | 2 | - |
dc.identifier.spage | 1 | - |
dc.identifier.volume | 2 | - |
local.bibliographicCitation.jcat | A1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.bibliographicCitation.oldjcat | A1 | - |
local.identifier.vabb | c:vabb:324562 | - |
item.accessRights | Closed Access | - |
item.fullcitation | WILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika & JANSSENS, Wim (2011) Fashion store personality: Scale development and relation to self-congruity theory. In: Journal of Global Fashion Marketing, 2(2), p. 1-11. | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | SWINNEN, Gilbert | - |
item.contributor | BRENGMAN, Malaika | - |
item.contributor | JANSSENS, Wim | - |
item.fulltext | No Fulltext | - |
item.validation | vabb 2012 | - |
Appears in Collections: | Research publications |
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