Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/13601
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dc.contributor.authorPAUWELS, Piet-
dc.contributor.authorMatthyssens, Paul-
dc.date.accessioned2012-04-27T13:23:12Z-
dc.date.available2012-04-27T13:23:12Z-
dc.date.issued2011-
dc.identifier.citationJain, S.C.; Griffith, D.A. (Ed.). HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION, p. 135-157-
dc.identifier.isbn978-1-84980-302-1-
dc.identifier.urihttp://hdl.handle.net/1942/13601-
dc.description.abstractIn this paper we try to upgrade the explanatory power of internationalization process theory without refuting the fundamental logic of the classic Uppsala model. Therefore, we focus on the conceptualization of market knowledge, market commitment and organizational learning and bring it in line with theoretical progress on these constructs over recent decades. On these grounds, we elaborate a scenario analysis of 20 observed internationalization episodes. Eventually, a typology of six internationalization scenarios is identified. This scenario analysis extends the internationalization process from a mere exploitative learning process as in the classic Uppsala model to a longitudinal combination of episodes that represent institutionalization, explorative or exploitative learning.-
dc.language.isoen-
dc.publisherEDWARD ELGAR PUBLISHING LTD-
dc.subject.otherBusiness-
dc.titleThe internationalization process revisited: institutionalization, exploitation and exploration-
dc.typeProceedings Paper-
local.bibliographicCitation.authorsJain, S.C.-
local.bibliographicCitation.authorsGriffith, D.A.-
local.bibliographicCitation.conferencedateJune 17-19, 2010-
local.bibliographicCitation.conferencenameInternational Marketing Theory Conference-
local.bibliographicCitation.conferenceplaceStorrs (Connecticut), USA-
dc.identifier.epage157-
dc.identifier.spage135-
local.format.pages23-
local.bibliographicCitation.jcatC1-
dc.description.notes[Pauwels, Pieter] Hasselt Univ, Hasselt, Belgium.-
local.publisher.placeCHELTENHAM-
local.type.refereedRefereed-
local.type.specifiedProceedings Paper-
dc.bibliographicCitation.oldjcatC1-
dc.identifier.isi000299049600007-
local.bibliographicCitation.btitleHANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION-
item.validationecoom 2013-
item.accessRightsClosed Access-
item.fulltextNo Fulltext-
item.fullcitationPAUWELS, Piet & Matthyssens, Paul (2011) The internationalization process revisited: institutionalization, exploitation and exploration. In: Jain, S.C.; Griffith, D.A. (Ed.). HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION, p. 135-157.-
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