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http://hdl.handle.net/1942/1361
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DC Field | Value | Language |
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dc.contributor.author | DEPAIRE, Benoit | - |
dc.contributor.author | VANHOOF, Koen | - |
dc.contributor.author | WETS, Geert | - |
dc.date.accessioned | 2007-04-13T10:25:01Z | - |
dc.date.available | 2007-04-13T10:25:01Z | - |
dc.date.issued | 2006 | - |
dc.identifier.citation | WSEAS International Conference on Fuzzy Systems (FS'06), Cavtat (Croatia), 12-14 June 2006, p.1-7 | - |
dc.identifier.isbn | 960-8457-46-7 | - |
dc.identifier.uri | http://hdl.handle.net/1942/1361 | - |
dc.description.abstract | In the field of marketing, Importance-Performance Analysis is a useful technique for evaluating the elements of a marketing program. The importance dimension of this technique is often determined in a regression based approach. However, this approach has certain problems and limitations. A new approach, based on uninorms, is suggested. This article shows that the uninorm approach possesses several strengths for this type of analysis and matches particularly well with the customer satisfaction theory. | - |
dc.format.extent | 211810 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | - |
dc.subject.other | Fuzzy Set Operators, Uninorms, Reinforcement Behavior, Compensation Behavior, Importance-Performance Analysis, Expectation-Disconfirmation Paradigm | - |
dc.title | The Application of Uninorms in Importance-Performance Analysis | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.authors | Kohout, L.J. | - |
local.bibliographicCitation.authors | Balas, V.E. | - |
local.bibliographicCitation.conferencedate | 12-14 June 2007 | - |
local.bibliographicCitation.conferencename | WSEAS International Conference on Fuzzy Systems (FS'06) | - |
local.bibliographicCitation.conferenceplace | Cavtat, Croatia | - |
dc.identifier.epage | 7 | - |
dc.identifier.spage | 1 | - |
local.bibliographicCitation.jcat | C1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
dc.bibliographicCitation.oldjcat | C2 | - |
local.bibliographicCitation.btitle | Proceedings of the 7th WSEAS International Conference on Fuzzy Systems (FS'06) | - |
item.accessRights | Open Access | - |
item.contributor | DEPAIRE, Benoit | - |
item.contributor | VANHOOF, Koen | - |
item.contributor | WETS, Geert | - |
item.fullcitation | DEPAIRE, Benoit; VANHOOF, Koen & WETS, Geert (2006) The Application of Uninorms in Importance-Performance Analysis. In: WSEAS International Conference on Fuzzy Systems (FS'06), Cavtat (Croatia), 12-14 June 2006, p.1-7. | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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applications of uninorms.pdf | Peer-reviewed author version | 206.85 kB | Adobe PDF | View/Open |
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