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http://hdl.handle.net/1942/13752
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DC Field | Value | Language |
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dc.contributor.author | PLEVOETS, Bie | - |
dc.contributor.author | PETERMANS, Ann | - |
dc.contributor.author | VAN CLEEMPOEL, Koenraad | - |
dc.date.accessioned | 2012-06-20T06:38:53Z | - |
dc.date.available | 2012-06-20T06:38:53Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Amoêda, R.; Lira, S.; Pinheiro, C. (Ed.). Heritage 2012 – Heritage and Sustainable Development | - |
dc.identifier.isbn | 978-989-95671-8-4 | - |
dc.identifier.uri | http://hdl.handle.net/1942/13752 | - |
dc.description.abstract | As a method for differentiation, some retailers look for historic buildings to locate their store. This research tries to formulate an answer to the question how to strike a balance between respectful restoration and commercial exploitation of a heritage building. The first section of our paper describes the tension between retail and heritage in historic city centres by using a SWOT-analysis, and argues how the role of retail branding can bridge these positions in creating a retail design that respects the historic and architectural qualities of the host space. The second section analyses two Belgian case studies of retailers who intentionally looked for a historic setting for their stores through interviews with architects and retailers who were involved in the project. The conclusion states that retail branding may contribute towards a balance between interests of retailers and conservators. | - |
dc.description.sponsorship | IWT | - |
dc.language.iso | en | - |
dc.publisher | Green Lines Institute | - |
dc.title | (Re)using historic buildings as a retail differentiation strategy | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.authors | Amoêda, R. | - |
local.bibliographicCitation.authors | Lira, S. | - |
local.bibliographicCitation.authors | Pinheiro, C. | - |
local.bibliographicCitation.conferencedate | 18-22 June 2012 | - |
local.bibliographicCitation.conferencename | Heritage 2012 - 3th International Conference on Heritage and Sustainable Development | - |
local.bibliographicCitation.conferenceplace | Porto, Portugal | - |
dc.identifier.epage | 9 | - |
dc.identifier.spage | 1 | - |
local.format.pages | 9 | - |
local.bibliographicCitation.jcat | C1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
dc.bibliographicCitation.oldjcat | C2 | - |
dc.identifier.url | http://heritage2012.greenlines-institute.org/H2012website/ | - |
local.bibliographicCitation.btitle | Heritage 2012 – Heritage and Sustainable Development | - |
item.accessRights | Closed Access | - |
item.fulltext | No Fulltext | - |
item.fullcitation | PLEVOETS, Bie; PETERMANS, Ann & VAN CLEEMPOEL, Koenraad (2012) (Re)using historic buildings as a retail differentiation strategy. In: Amoêda, R.; Lira, S.; Pinheiro, C. (Ed.). Heritage 2012 – Heritage and Sustainable Development. | - |
item.contributor | PLEVOETS, Bie | - |
item.contributor | PETERMANS, Ann | - |
item.contributor | VAN CLEEMPOEL, Koenraad | - |
Appears in Collections: | Research publications |
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