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http://hdl.handle.net/1942/14752
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DC Field | Value | Language |
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dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | LEROI-WERELDS, Sara | - |
dc.contributor.author | STREUKENS, Sandra | - |
dc.date.accessioned | 2013-03-20T14:13:54Z | - |
dc.date.available | 2013-03-20T14:13:54Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | North America - Advances in Consumer Research, p. 618-619 | - |
dc.identifier.issn | 0098-9258 | - |
dc.identifier.uri | http://hdl.handle.net/1942/14752 | - |
dc.description.abstract | The findings of a consumer survey (n = 206) confirm the impact of store personality and self-congruity on customer value. The hypothesized interaction effect between store personality and self-congruity is not supported, implying that store personality is valued by customers, regardless of whether the store’s personality matches the customer’s self-concept. | - |
dc.language.iso | en | - |
dc.title | Store Personality as a Source of Customer Value | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 4-7 October 2012 | - |
local.bibliographicCitation.conferencename | North America - Association for Consumer Research Conference 2012 | - |
local.bibliographicCitation.conferenceplace | Vancouver, Canada | - |
dc.identifier.epage | 619 | - |
dc.identifier.spage | 618 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
local.relation.ispartofseriesnr | 40 | - |
local.bibliographicCitation.btitle | North America - Advances in Consumer Research | - |
item.fulltext | With Fulltext | - |
item.fullcitation | WILLEMS, Kim; LEROI-WERELDS, Sara & STREUKENS, Sandra (2012) Store Personality as a Source of Customer Value. In: North America - Advances in Consumer Research, p. 618-619. | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | LEROI-WERELDS, Sara | - |
item.contributor | STREUKENS, Sandra | - |
item.accessRights | Restricted Access | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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v40-acr_v40_12509.pdf Restricted Access | Published version | 264.37 kB | Adobe PDF | View/Open Request a copy |
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