Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14752
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dc.contributor.authorWILLEMS, Kim-
dc.contributor.authorLEROI-WERELDS, Sara-
dc.contributor.authorSTREUKENS, Sandra-
dc.date.accessioned2013-03-20T14:13:54Z-
dc.date.available2013-03-20T14:13:54Z-
dc.date.issued2012-
dc.identifier.citationNorth America - Advances in Consumer Research, p. 618-619-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/1942/14752-
dc.description.abstractThe findings of a consumer survey (n = 206) confirm the impact of store personality and self-congruity on customer value. The hypothesized interaction effect between store personality and self-congruity is not supported, implying that store personality is valued by customers, regardless of whether the store’s personality matches the customer’s self-concept.-
dc.language.isoen-
dc.titleStore Personality as a Source of Customer Value-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencedate4-7 October 2012-
local.bibliographicCitation.conferencenameNorth America - Association for Consumer Research Conference 2012-
local.bibliographicCitation.conferenceplaceVancouver, Canada-
dc.identifier.epage619-
dc.identifier.spage618-
local.bibliographicCitation.jcatC2-
local.type.refereedRefereed-
local.type.specifiedProceedings Paper-
local.relation.ispartofseriesnr40-
local.bibliographicCitation.btitleNorth America - Advances in Consumer Research-
item.fulltextWith Fulltext-
item.contributorWILLEMS, Kim-
item.contributorLEROI-WERELDS, Sara-
item.contributorSTREUKENS, Sandra-
item.fullcitationWILLEMS, Kim; LEROI-WERELDS, Sara & STREUKENS, Sandra (2012) Store Personality as a Source of Customer Value. In: North America - Advances in Consumer Research, p. 618-619.-
item.accessRightsRestricted Access-
Appears in Collections:Research publications
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