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http://hdl.handle.net/1942/14753
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DC Field | Value | Language |
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dc.contributor.author | LEROI-WERELDS, Sara | - |
dc.contributor.author | STREUKENS, Sandra | - |
dc.date.accessioned | 2013-03-20T14:21:24Z | - |
dc.date.available | 2013-03-20T14:21:24Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Rita, Paulo (Ed.). Proceedings of the 41st Annual EMAC Conference, p. 369-369 | - |
dc.identifier.isbn | 978-989-732-004-0 | - |
dc.identifier.uri | http://hdl.handle.net/1942/14753 | - |
dc.description.abstract | Building upon recent advances in the organizational psychology literature, the authors aim to better understand the variables that underlie a customer’s intention to participate in the value creation process. More specifically, they investigate whether the recently recognized construct of Psychological Capital (PsyCap) can be extended to the customer domain. PsyCap is a higher-order state-like construct consisting of various capacities that drive the motivation to achieve specific tasks and goals. Furthermore, the authors incorporate PsyCap in a framework based on Social Cognitive Theory. The results show a significant, indirect relationship between the customers’ PsyCap and their intention to co-create value. | - |
dc.language.iso | en | - |
dc.publisher | EMAC | - |
dc.subject.other | value co-creation; customer participation; psychological capital | - |
dc.title | Value Co-Creation and the Psychological Capital of the Customer | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.authors | Rita, Paulo | - |
local.bibliographicCitation.conferencedate | 22-25 May 2012 | - |
local.bibliographicCitation.conferencename | 41st Annual Conference of the European Marketing Academy (EMAC): Marketing to Citizens-Going beyond Customers and Consumers | - |
local.bibliographicCitation.conferenceplace | Lisbon, Portugal | - |
dc.identifier.epage | 369 | - |
dc.identifier.spage | 369 | - |
local.bibliographicCitation.jcat | C1 | - |
local.publisher.place | Brussels | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
local.bibliographicCitation.btitle | Proceedings of the 41st Annual EMAC Conference | - |
item.fulltext | No Fulltext | - |
item.fullcitation | LEROI-WERELDS, Sara & STREUKENS, Sandra (2012) Value Co-Creation and the Psychological Capital of the Customer. In: Rita, Paulo (Ed.). Proceedings of the 41st Annual EMAC Conference, p. 369-369. | - |
item.accessRights | Closed Access | - |
item.contributor | LEROI-WERELDS, Sara | - |
item.contributor | STREUKENS, Sandra | - |
Appears in Collections: | Research publications |
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