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http://hdl.handle.net/1942/14921
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DC Field | Value | Language |
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dc.contributor.author | MERKEN, Anne | - |
dc.contributor.author | STREUKENS, Sandra | - |
dc.contributor.author | LEROI-WERELDS, Sara | - |
dc.date.accessioned | 2013-04-03T12:25:09Z | - |
dc.date.available | 2013-04-03T12:25:09Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Proceedings of the 2013 EMAC Conference, p. 394-394 | - |
dc.identifier.uri | http://hdl.handle.net/1942/14921 | - |
dc.description.abstract | Self check-outs, self-scanning, online ticket buying, designing your own shoes and dresses. Since co-production is seen as a source of competitive advantage, firms are more and more trying to involve the customer in their production process. But why are customers willing to co-produce? What is in it for them? Building on the notion of customer value, customers only co-produce when the benefits outweigh the costs. To elicit the co-production costs and benefits we conducted in-depth interviews. Second, we developed a conceptual model that links the various co-production value elements to higher order customer evaluative judgments. | - |
dc.language.iso | en | - |
dc.subject.other | co-production; customer value; co-creation; service-dominant logic | - |
dc.title | To Participate or Not Participate. Exploring the Perceived Value of Co-production | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | June 4-7, 2013 | - |
local.bibliographicCitation.conferencename | European Marketing Academy Conference | - |
local.bibliographicCitation.conferenceplace | Istanbul, Turkey | - |
dc.identifier.epage | 394 | - |
dc.identifier.spage | 394 | - |
local.bibliographicCitation.jcat | C1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper - Abstract | - |
local.bibliographicCitation.btitle | Proceedings of the 2013 EMAC Conference | - |
item.fullcitation | MERKEN, Anne; STREUKENS, Sandra & LEROI-WERELDS, Sara (2013) To Participate or Not Participate. Exploring the Perceived Value of Co-production. In: Proceedings of the 2013 EMAC Conference, p. 394-394. | - |
item.contributor | MERKEN, Anne | - |
item.contributor | STREUKENS, Sandra | - |
item.contributor | LEROI-WERELDS, Sara | - |
item.accessRights | Closed Access | - |
item.fulltext | No Fulltext | - |
Appears in Collections: | Research publications |
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