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dc.contributor.authorMERKEN, Anne-
dc.contributor.authorSTREUKENS, Sandra-
dc.contributor.authorLEROI-WERELDS, Sara-
dc.identifier.citationProceedings of the 2013 EMAC Conference, p. 394-394-
dc.description.abstractSelf check-outs, self-scanning, online ticket buying, designing your own shoes and dresses. Since co-production is seen as a source of competitive advantage, firms are more and more trying to involve the customer in their production process. But why are customers willing to co-produce? What is in it for them? Building on the notion of customer value, customers only co-produce when the benefits outweigh the costs. To elicit the co-production costs and benefits we conducted in-depth interviews. Second, we developed a conceptual model that links the various co-production value elements to higher order customer evaluative judgments.-
dc.subject.otherco-production; customer value; co-creation; service-dominant logic-
dc.titleTo Participate or Not Participate. Exploring the Perceived Value of Co-production-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencedateJune 4-7, 2013-
local.bibliographicCitation.conferencenameEuropean Marketing Academy Conference-
local.bibliographicCitation.conferenceplaceIstanbul, Turkey-
local.bibliographicCitation.btitleProceedings of the 2013 EMAC Conference-
item.fulltextNo Fulltext-
item.accessRightsClosed Access-
item.contributorMERKEN, Anne-
item.contributorLEROI-WERELDS, Sara-
item.contributorSTREUKENS, Sandra-
item.fullcitationMERKEN, Anne; STREUKENS, Sandra & LEROI-WERELDS, Sara (2013) To Participate or Not Participate. Exploring the Perceived Value of Co-production. In: Proceedings of the 2013 EMAC Conference, p. 394-394.-
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