Entrepreneurial stories as corporate branding resources. A strategy-as-discourse perspective for ethnic minority identities in the creative industries.

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14923

Title:	Entrepreneurial stories as corporate branding resources. A strategy-as-discourse perspective for ethnic minority identities in the creative industries.
Authors:	THOELEN, Annelies ZANONI, Patrizia
Issue Date:	2013
Source:	Advancing European Traditions in Entrepreneurship Research, Leeds, UK, 18-19 March 2013
Document URI:	http://hdl.handle.net/1942/14923
Category:	C2
Type:	Conference Material
Appears in Collections:	Research publications

48

checked on Nov 7, 2023

Check