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http://hdl.handle.net/1942/15254Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sánchez Fernandez, Raquel | - |
| dc.contributor.author | SWINNEN, Gilbert | - |
| dc.contributor.author | Iniesta Bonillo, M. Ángeles | - |
| dc.date.accessioned | 2013-06-21T12:44:22Z | - |
| dc.date.available | 2013-06-21T12:44:22Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.citation | Cuadernos de Economia y Direccion de la Empresa, 16 (2), p. 83-94 | - |
| dc.identifier.issn | 1138-5758 | - |
| dc.identifier.uri | http://hdl.handle.net/1942/15254 | - |
| dc.description.abstract | El valor percibido por el consumidor es un concepto de creciente interés para gestores e investigadores en marketing debido al importante papel que juega en la obtención de una ventaja competitiva sostenida. Pese a esta relevancia manifiesta, hasta el momento pocos estudios han tratado de analizar la eficacia de la estrategia de creación de valor para una organización. Tomando como base este objetivo, y teniendo en cuenta tanto factores utilitaristas como hedonistas del valor de compra, en el presente trabajo se pretende ofrecer una orientación estratégica sobre cómo utilizar los atributos generadores de valor asociados a la experiencia de consumo en servicios, analizando su contribución en la formación de la satisfacción y lealtad del consumidor. | - |
| dc.description.abstract | Consumer-perceived value is a topic of growing interest to marketing managers and researchers because of the important role it plays in achieving a sustainable competitive advantage. Despite this relevance, only few studies have tried to analyze the effectiveness of the value creating strategies for an organization. Based on this objective, and considering both utilitarian and hedonic factors of shopping value, the current paper aims to offer a strategic orientation about how to use the attributes that generate value in the retailing consumption experience, analyzing their contribution to the formation of consumer satisfaction and loyalty. | - |
| dc.description.sponsorship | Ministerio de Educación de España; la Junta de Andalucía | - |
| dc.language.iso | other | - |
| dc.rights | Elsevier España. Todos los derechos reservados http://www.elsevier.es/cede | - |
| dc.subject.other | perceived value; value creation; satisfaction; loyalty; services | - |
| dc.title | La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración | - |
| dc.title.alternative | Value creation in services: An approach to utilitarian and hedonic dimensions in the restaurant industry | - |
| dc.type | Journal Contribution | - |
| dc.identifier.epage | 94 | - |
| dc.identifier.issue | 2 | - |
| dc.identifier.spage | 83 | - |
| dc.identifier.volume | 16 | - |
| local.bibliographicCitation.jcat | A1 | - |
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| local.type.refereed | Refereed | - |
| local.type.specified | Article | - |
| dc.identifier.doi | 10.1016/j.cede.2012.05.004 | - |
| dc.identifier.isi | 000318582300003 | - |
| item.accessRights | Open Access | - |
| item.contributor | Sánchez Fernandez, Raquel | - |
| item.contributor | SWINNEN, Gilbert | - |
| item.contributor | Iniesta Bonillo, M. Ángeles | - |
| item.fulltext | With Fulltext | - |
| item.fullcitation | Sánchez Fernandez, Raquel; SWINNEN, Gilbert & Iniesta Bonillo, M. Ángeles (2013) La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración. In: Cuadernos de Economia y Direccion de la Empresa, 16 (2), p. 83-94. | - |
| item.validation | ecoom 2014 | - |
| crisitem.journal.issn | 1138-5758 | - |
| Appears in Collections: | Research publications | |
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| 80726157004.pdf | 754.42 kB | Adobe PDF | View/Open |
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