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http://hdl.handle.net/1942/15305
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | DOUCE, Lieve | - |
dc.contributor.author | Poels, Karolien | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.contributor.author | De Backer, Charlotte | - |
dc.date.accessioned | 2013-07-22T07:06:02Z | - |
dc.date.available | 2013-07-22T07:06:02Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 36, p. 65-69 | - |
dc.identifier.issn | 0272-4944 | - |
dc.identifier.uri | http://hdl.handle.net/1942/15305 | - |
dc.description.abstract | The aims of this research were to (1) explore the different effects of an ambient scent of chocolate on general approach versus goal-directed behavior, and (2) investigate whether an ambient chocolate scent diffused in a retail environment has a positive effect on consumers’ behavior toward thematically congruent products. A field study with 201 participants shows that a chocolate scent positively influences general approach behavior and negatively influences goal-directed behavior in a bookstore. Moreover, when gender is controlled for, the chocolate scent improves approach and buying behavior toward thematically congruent books and decreases approach and buying behavior toward incongruent books. Sales figures also provide some indicative support for the findings. | - |
dc.description.sponsorship | The work in this article was supported by a grant from the Research Foundation e Flanders (FWO Vlaanderen). | - |
dc.language.iso | en | - |
dc.subject.other | Ambient chocolate scent; Store atmospherics; Odor priming; Environmental psychology | - |
dc.title | Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 69 | - |
dc.identifier.spage | 65 | - |
dc.identifier.volume | 36 | - |
local.bibliographicCitation.jcat | A1 | - |
dc.description.notes | Douce, L (reprint author), Hasselt Univ, Fac Business Econ, Dept Mkt & Strategy, Campus Diepenbeek,Agoralaan Bldg D, BE-3590 Diepenbeek, Belgium. lieve.douce@uhasselt.be; Karolien.Poels@ua.ac.be; wim.janssens@uhasselt.be; Charlotte.DeBacker@ua.ac.be | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.identifier.doi | 10.1016/j.jenvp.2013.07.006 | - |
dc.identifier.isi | 000330335900008 | - |
item.contributor | DOUCE, Lieve | - |
item.contributor | Poels, Karolien | - |
item.contributor | JANSSENS, Wim | - |
item.contributor | De Backer, Charlotte | - |
item.validation | ecoom 2015 | - |
item.fulltext | With Fulltext | - |
item.accessRights | Restricted Access | - |
item.fullcitation | DOUCE, Lieve; Poels, Karolien; JANSSENS, Wim & De Backer, Charlotte (2013) Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore. In: JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 36, p. 65-69. | - |
crisitem.journal.issn | 0272-4944 | - |
crisitem.journal.eissn | 1522-9610 | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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douce 1.pdf Restricted Access | 188.57 kB | Adobe PDF | View/Open Request a copy |
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