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http://hdl.handle.net/1942/15554| Title: | Sports Sponsorship: An analysis of the influence of Sports Sponsorship on Purchase Intentions of FMCG Consumers | Authors: | Willam, Mats | Advisors: | PAUWELS, Piet | Issue Date: | 2013 | Publisher: | UHasselt | Abstract: | Hereby, I upload my master's Dissertation for the fulfillment of the course master of Management - international Marketing strategy. In my Thesis I analyzed the effect of sports sponsorship on FMCG consumers' purchase intentions. Mats Willam | Notes: | Master of Management | Document URI: | http://hdl.handle.net/1942/15554 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 12331492012834.pdf | 1.86 MB | Adobe PDF | View/Open |
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