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http://hdl.handle.net/1942/16899
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | DOUCE, Lieve | - |
dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.date.accessioned | 2014-06-17T07:29:17Z | - |
dc.date.available | 2014-06-17T07:29:17Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Proceedings of the 43rd annual EMAC conference, p. 200-200. | - |
dc.identifier.isbn | 978-84-370-9453-3 | - |
dc.identifier.uri | http://hdl.handle.net/1942/16899 | - |
dc.description.abstract | Differentiation is necessary to survive in today’s homogeneous retail landscape. One way to differentiate is by making use of store atmospherics. However, other marketing tools such as offering a bargain might conflict with this store differentiation strategy. In study 1, an experimental consumer lab survey (n = 50) confirms that store environment differentiation generates positive consumer affect, evaluations and approach behaviour. In study 2, a 2x2 between-subjects lab experiment (n = 121) furthermore demonstrates that in a highly differentiated store the presence of bargains negatively affects consumer reactions, supporting the assumption that bargains do not fit with a premium strategy. | - |
dc.language.iso | en | - |
dc.rights | © 2014, EMAC (European Marketing Academy) © 2014, Universitat de València | - |
dc.subject.other | store atmospherics; store differentiation; bargain | - |
dc.title | Bargain effectiveness in differentiated store environments: When a good deal goes bad | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | June 3-6, 2014 | - |
local.bibliographicCitation.conferencename | 43rd Emac Conference | - |
local.bibliographicCitation.conferenceplace | Valencia, Spain | - |
dc.identifier.epage | 200 | - |
dc.identifier.spage | 200 | - |
local.bibliographicCitation.jcat | C1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper - Abstract | - |
local.bibliographicCitation.btitle | Proceedings of the 43rd annual EMAC conference | - |
item.fulltext | With Fulltext | - |
item.accessRights | Open Access | - |
item.fullcitation | DOUCE, Lieve; WILLEMS, Kim & JANSSENS, Wim (2014) Bargain effectiveness in differentiated store environments: When a good deal goes bad. In: Proceedings of the 43rd annual EMAC conference, p. 200-200.. | - |
item.contributor | DOUCE, Lieve | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | JANSSENS, Wim | - |
Appears in Collections: | Research publications |
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selection (12).pdf | 161.08 kB | Adobe PDF | View/Open |
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