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http://hdl.handle.net/1942/16921
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DC Field | Value | Language |
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dc.contributor.author | Demoulin, Nathalie | - |
dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | SWINNEN, Gilbert | - |
dc.date.accessioned | 2014-06-18T13:17:46Z | - |
dc.date.available | 2014-06-18T13:17:46Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Proceedings of the 15th AFM Conference | - |
dc.identifier.uri | http://hdl.handle.net/1942/16921 | - |
dc.description.abstract | Most previous studies on store atmospherics have focused on their impact on positive emotional customer responses. However, less pleasurable shopping experiences may also generate negative affective responses. This research investigates the effect of shopping environment on customers’ irritation level and satisfaction across three retail sectors varying in terms of involvement and shopping motives. Our results demonstrate that design and social aspects of the store are the most irritating. Customers’ irritation decreases their satisfaction. However, these effects depend on involvement and shopping motives. | - |
dc.description.abstract | Les études précédentes portant sur l’atmosphère du point de vente se sont intéressées aux réponses émotionnelles positives. Cependant, des expériences de shopping moins plaisantes peuvent également engendrer des réponses affectives négatives. Cette recherche se penche sur l’effet de l’environnement du magasin sur le niveau d’irritation et la satisfaction parmi trois secteurs d’activités variant selon l’implication et les motivations d’achat. Nos résultats montrent que les facteurs les plus irritants sont l’aménagement et les facteurs sociaux. L’irritation diminue la satisfaction du client. Cependant, ces résultats varient en fonction de l’implication et des motivations. | - |
dc.language.iso | en | - |
dc.language.iso | fr | - |
dc.publisher | AFM | - |
dc.subject.other | irritation; store environment; involvement; shopping motives; cross-sectorial comparison | - |
dc.title | Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical study | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 14-16 May 2014 | - |
local.bibliographicCitation.conferencename | Congrès de l’Association Française du Marketing | - |
local.bibliographicCitation.conferenceplace | Montpellier, France | - |
local.bibliographicCitation.jcat | C2 | - |
local.publisher.place | Montpellier, France | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
local.class | IncludeIn-ExcludeFrom-List/ExcludeFromFRIS | - |
local.bibliographicCitation.btitle | Proceedings of the 15th AFM Conference | - |
item.accessRights | Closed Access | - |
item.fulltext | No Fulltext | - |
item.fullcitation | Demoulin, Nathalie; WILLEMS, Kim & SWINNEN, Gilbert (2014) Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical study. In: Proceedings of the 15th AFM Conference. | - |
item.contributor | Demoulin, Nathalie | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | SWINNEN, Gilbert | - |
Appears in Collections: | Research publications |
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