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Title: The effects on customers' reactions of cross-modal (in)congruity between a store and a store atmospheric: a field experiment in a cookware store using ambient fragrance
Authors: Baleau, Fiona
Advisors: JANSSENS, Wim
Issue Date: 2014
Publisher: UHasselt
Notes: Master of Management-International Marketing Strategy
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Category: T2
Type: Theses and Dissertations
Appears in Collections:Master theses

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