Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/17315| Title: | The effects on customers' reactions of cross-modal (in)congruity between a store and a store atmospheric: a field experiment in a cookware store using ambient fragrance | Authors: | Baleau, Fiona | Advisors: | JANSSENS, Wim | Issue Date: | 2014 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/17315 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 12336212013838.pdf | 3 MB | Adobe PDF | View/Open |
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