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Title: Missed opportunities in personal branding: finding solutions through luxury branding
Authors: Graus, Chidi
Advisors: PAUWELS, Piet
Issue Date: 2014
Publisher: UHasselt
Abstract: This masters dissertation focuses on personal brand management and luxury brand management and attempts to link both concepts through the analysis of luxury brand management. 24 anti-laws of marketing suggested by Kapferer and Bastien (2009) serve as an inspiration for the empirical qualitative research that has been conducted in this masters dissertation. As these anti-laws of marketing are considered to be key success factors in luxury brand management, this research makes an attempt in transferring these anti-laws to personal brand management and see if there are new and relevant insights that come to surface and that can be useful for personal brand management.
Notes: Master of Management-International Marketing Strategy
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Category: T2
Type: Theses and Dissertations
Appears in Collections:Master theses

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