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http://hdl.handle.net/1942/17349
Title: | Missed opportunities in personal branding: finding solutions through luxury branding | Authors: | Graus, Chidi | Advisors: | PAUWELS, Piet | Issue Date: | 2014 | Publisher: | UHasselt | Abstract: | This masters dissertation focuses on personal brand management and luxury brand management and attempts to link both concepts through the analysis of luxury brand management. 24 anti-laws of marketing suggested by Kapferer and Bastien (2009) serve as an inspiration for the empirical qualitative research that has been conducted in this masters dissertation. As these anti-laws of marketing are considered to be key success factors in luxury brand management, this research makes an attempt in transferring these anti-laws to personal brand management and see if there are new and relevant insights that come to surface and that can be useful for personal brand management. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/17349 | Category: | T2 | Type: | Theses and Dissertations |
Appears in Collections: | Master theses |
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12334952013838.pdf | 1.19 MB | Adobe PDF | View/Open |
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