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http://hdl.handle.net/1942/17630
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DC Field | Value | Language |
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dc.contributor.author | DOUCE, Lieve | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.contributor.author | SWINNEN, Gilbert | - |
dc.contributor.author | VAN CLEEMPOEL, Koenraad | - |
dc.date.accessioned | 2014-10-14T07:09:29Z | - |
dc.date.available | 2014-10-14T07:09:29Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 40, p. 351-358 | - |
dc.identifier.issn | 0272-4944 | - |
dc.identifier.uri | http://hdl.handle.net/1942/17630 | - |
dc.description.abstract | Although retailers know that consumers do not like cluttered stores, messy layouts are sometimes inevitable. This research examines whether diffusing pleasant scents can overcome consumers' negative response to a messy store. Specifically, this study investigates the effect of pleasant scents (un)related to neatness on consumer evaluations of a tidy versus a messy store. An experiment with 198 respondents revealed that a pleasant scent not associated with neatness functions as a positively valenced prime, causing consumers to evaluate the products in the tidy store more positively than the products in the messy store. Additionally, when diffused in a messy store, a pleasant ambient scent has a negative effect on consumers' product evaluation, because of a mismatch between the pleasant scent and the unpleasant messy layout. However, this negative effect can be canceled out by diffusing a pleasant scent that is associated with neatness. | - |
dc.language.iso | en | - |
dc.rights | © 2014 Elsevier Ltd. All rights reserved. | - |
dc.subject.other | ambient scent; odor priming; store atmospherics; affective and cognitive priming; store messiness | - |
dc.title | Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 358 | - |
dc.identifier.spage | 351 | - |
dc.identifier.volume | 40 | - |
local.bibliographicCitation.jcat | A1 | - |
dc.description.notes | [Douce, Lieve; Janssens, Wim; Swinnen, Gilbert] Hasselt Univ, Fac Business Econ, Dept Mkt & Strategy, BE-3590 Diepenbeek, Belgium. [Van Cleempoel, Koenraad] Hasselt Univ, Fac Arts & Architecture, BE-3590 Diepenbeek, Belgium. | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.identifier.doi | 10.1016/j.jenvp.2014.09.002 | - |
dc.identifier.isi | 000347582500034 | - |
item.contributor | DOUCE, Lieve | - |
item.contributor | JANSSENS, Wim | - |
item.contributor | SWINNEN, Gilbert | - |
item.contributor | VAN CLEEMPOEL, Koenraad | - |
item.fulltext | With Fulltext | - |
item.validation | ecoom 2016 | - |
item.fullcitation | DOUCE, Lieve; JANSSENS, Wim; SWINNEN, Gilbert & VAN CLEEMPOEL, Koenraad (2014) Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents. In: JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 40, p. 351-358. | - |
item.accessRights | Restricted Access | - |
crisitem.journal.issn | 0272-4944 | - |
crisitem.journal.eissn | 1522-9610 | - |
Appears in Collections: | Research publications |
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1-s2.0-S027249441400084X-main.pdf Restricted Access | 958.49 kB | Adobe PDF | View/Open Request a copy |
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