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http://hdl.handle.net/1942/18048
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DC Field | Value | Language |
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dc.contributor.author | VANHAVERBEKE, Wim | - |
dc.date.accessioned | 2014-12-22T08:16:00Z | - |
dc.date.available | 2014-12-22T08:16:00Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | http://hdl.handle.net/1942/18048 | - |
dc.description.abstract | This negotiation case describes a situation in which an investment manager of a large chemical company (ACE) has to decide about a corporate venturing investment in a small high-tech start-up (Sanus). To win board approval for this investment, an ACE business unit (in this case, ACE Food Specialties) must write a letter of commitment. The investment manager of ACE Venturing cannot invest in the start-up without a MoU between the start-up and the business unit of ACE. This case provides the required information for a negotiation between the investment manager, the business unit manager, and the start-up’s CEO. During the negotiation, students should discover that it is possible to draft an MoU which is beneficial for the two firms. | - |
dc.language.iso | en | - |
dc.subject.other | open innovation; negotiation; CVC; new business development, innovation partners; trust; alliance management | - |
dc.title | Sanus-Ace: Negotiating a Memorandum of Understanding in external corporate venturing. | - |
dc.type | Other | - |
local.format.pages | 5 | - |
local.bibliographicCitation.jcat | O | - |
local.type.specified | Course Material | - |
dc.identifier.url | http://www.thecasecentre.org/educators/search/results?s=6A60A912BDC86DFD88F78167662C93F2 | - |
item.accessRights | Closed Access | - |
item.fullcitation | VANHAVERBEKE, Wim (2014) Sanus-Ace: Negotiating a Memorandum of Understanding in external corporate venturing.. | - |
item.contributor | VANHAVERBEKE, Wim | - |
item.fulltext | No Fulltext | - |
Appears in Collections: | Research publications |
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