Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/18048
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dc.contributor.authorVANHAVERBEKE, Wim-
dc.date.accessioned2014-12-22T08:16:00Z-
dc.date.available2014-12-22T08:16:00Z-
dc.date.issued2014-
dc.identifier.urihttp://hdl.handle.net/1942/18048-
dc.description.abstractThis negotiation case describes a situation in which an investment manager of a large chemical company (ACE) has to decide about a corporate venturing investment in a small high-tech start-up (Sanus). To win board approval for this investment, an ACE business unit (in this case, ACE Food Specialties) must write a letter of commitment. The investment manager of ACE Venturing cannot invest in the start-up without a MoU between the start-up and the business unit of ACE. This case provides the required information for a negotiation between the investment manager, the business unit manager, and the start-up’s CEO. During the negotiation, students should discover that it is possible to draft an MoU which is beneficial for the two firms.-
dc.language.isoen-
dc.subject.otheropen innovation; negotiation; CVC; new business development, innovation partners; trust; alliance management-
dc.titleSanus-Ace: Negotiating a Memorandum of Understanding in external corporate venturing.-
dc.typeOther-
local.format.pages5-
local.bibliographicCitation.jcatO-
local.type.refereedNon-Refereed-
local.type.specifiedCourse Material-
dc.identifier.urlhttp://www.thecasecentre.org/educators/search/results?s=6A60A912BDC86DFD88F78167662C93F2-
item.accessRightsClosed Access-
item.contributorVANHAVERBEKE, Wim-
item.fullcitationVANHAVERBEKE, Wim (2014) Sanus-Ace: Negotiating a Memorandum of Understanding in external corporate venturing..-
item.fulltextNo Fulltext-
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