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http://hdl.handle.net/1942/19748
Title: | Cross-cultural research in cross-border regions : verbal and non-verbal professional communication Method and Survey Design | Authors: | VERJANS, Martine SWINNEN, Gilbert HUYSMANS, Marieke CAERS, Eric |
Issue Date: | 2015 | Source: | Revue internationale d'études en langues modernes appliquées = International Review of Studies in Applied Modern Languages, 8, p. 119-128 | Abstract: | Cultural understanding, next to language competence, is critical for effective (international) communication. As nations are not necessarily homogeneous in terms of cultural characteristics, it is recommended to shift the (cross-) cultural research focus from nations to smaller units. The authors explain how a selection was made from 11 cultural dimensions, based on extensive literature research, in order to enable a cross-cultural research in a cross-border region; in this case a Euregion. | Keywords: | cross-cultural research; cultural dimensions; business communication; cross-border region | Document URI: | http://hdl.handle.net/1942/19748 | Link to publication/dataset: | http://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdf | ISSN: | 1844-5586 | Category: | A1 | Type: | Journal Contribution | Validations: | vabb 2017 |
Appears in Collections: | Research publications |
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selection (18).pdf | 477.38 kB | Adobe PDF | View/Open |
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