Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/20387
Title: | A model of customer lifetime value and ex poste value-based segmentation: An application in a financial multi-services retailer based on probabilistic and data mining models | Authors: | Estrella Ramón, Antonia | Advisors: | Sánchez-Pérez, Manuel SWINNEN, Gilbert VANHOOF, Koen |
Issue Date: | 2014 | Document URI: | http://hdl.handle.net/1942/20387 | Category: | T1 | Type: | Theses and Dissertations |
Appears in Collections: | PhD theses Research publications |
Files in This Item:
File | Description | Size | Format | |
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PhD_thesis_Estrella Ramon Antonia.pdf | 2.51 MB | Adobe PDF | View/Open |
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