Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21182
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dc.contributor.authorWILLEMS, Kim-
dc.date.accessioned2016-05-20T12:41:44Z-
dc.date.available2016-05-20T12:41:44Z-
dc.date.issued2015-
dc.identifier.citationInnovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015-
dc.identifier.urihttp://hdl.handle.net/1942/21182-
dc.language.isoen-
dc.titleThe shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience-
dc.typeConference Material-
local.bibliographicCitation.conferencedate2015, July 9-10-
local.bibliographicCitation.conferencenameInnovative Tagung für den Handel 2015-
local.bibliographicCitation.conferenceplaceSankt-Wendel, Germany-
local.bibliographicCitation.jcatC2-
local.type.refereedNon-Refereed-
local.type.specifiedConference Presentation-
item.fulltextNo Fulltext-
item.accessRightsClosed Access-
item.fullcitationWILLEMS, Kim (2015) The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience. In: Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015.-
item.contributorWILLEMS, Kim-
Appears in Collections:Research publications
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