Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/21182Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | WILLEMS, Kim | - |
| dc.date.accessioned | 2016-05-20T12:41:44Z | - |
| dc.date.available | 2016-05-20T12:41:44Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015 | - |
| dc.identifier.uri | http://hdl.handle.net/1942/21182 | - |
| dc.language.iso | en | - |
| dc.title | The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience | - |
| dc.type | Conference Material | - |
| local.bibliographicCitation.conferencedate | 9-10 July 2015 | - |
| local.bibliographicCitation.conferencename | Innovative Tagung für den Handel 2015 | - |
| local.bibliographicCitation.conferenceplace | Sankt-Wendel, Germany | - |
| local.bibliographicCitation.jcat | C2 | - |
| local.type.refereed | Non-Refereed | - |
| local.type.specified | Presentation | - |
| item.fullcitation | WILLEMS, Kim (2015) The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience. In: Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015. | - |
| item.accessRights | Closed Access | - |
| item.contributor | WILLEMS, Kim | - |
| item.fulltext | No Fulltext | - |
| Appears in Collections: | Research publications | |
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