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http://hdl.handle.net/1942/21189
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DC Field | Value | Language |
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dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | Schepers, Jeroen | - |
dc.contributor.author | Demoulin, Nathalie | - |
dc.date.accessioned | 2016-05-20T13:26:07Z | - |
dc.date.available | 2016-05-20T13:26:07Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Proceedings of the 44th European Marketing Conference | - |
dc.identifier.uri | http://hdl.handle.net/1942/21189 | - |
dc.description.abstract | This article addresses shoppers’ wayfinding problems in-store. Study 1 identifies store layout illegibility (SLI) to be the main store environmental driver of shopping irritations, impacting negatively on customer satisfaction, based on a consumer survey (n = 150) in grocery retailing. Study 2 moreover finds a positive effect of wayfinding problems on shortfall and on unplanned purchases in grocery retailing (consumer survey, n = 402). Variety may well be the spice of life, but it’s apparently not that of the retailer’s business. A predictable layout, rather than the occasional change is advised in this paper’s implications for retail academics and managers. | - |
dc.language.iso | en | - |
dc.subject.other | wayfinding; store layout illegibility; satisfaction; shopper irritations; shortfall; unplanned purchases | - |
dc.title | Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases? | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 26-29/05/2015 | - |
local.bibliographicCitation.conferencename | 44th European Marketing Conference | - |
local.bibliographicCitation.conferenceplace | Leuven, Belgium | - |
local.format.pages | 7 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper - Abstract | - |
local.bibliographicCitation.btitle | Proceedings of the 44th European Marketing Conference | - |
item.fullcitation | WILLEMS, Kim; Schepers, Jeroen & Demoulin, Nathalie (2015) Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?. In: Proceedings of the 44th European Marketing Conference. | - |
item.accessRights | Closed Access | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | Schepers, Jeroen | - |
item.contributor | Demoulin, Nathalie | - |
item.fulltext | No Fulltext | - |
Appears in Collections: | Research publications |
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