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http://hdl.handle.net/1942/22583
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DC Field | Value | Language |
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dc.contributor.author | MOLLU, Kristof | - |
dc.contributor.author | BRIJS, Kris | - |
dc.contributor.author | GERAERTS, Marc | - |
dc.contributor.author | DECLERCQ, Katrien | - |
dc.contributor.author | CORNU, Joris | - |
dc.contributor.author | BRIJS, Tom | - |
dc.date.accessioned | 2016-11-10T09:39:13Z | - |
dc.date.available | 2016-11-10T09:39:13Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | HFES Europe Chapter 2016 (Human Factors and Ergonomics Society) - Human Factors and User Needs in Transport, Control, and the Workplace, Prague, Czech Republic, 26-28 October 2016 | - |
dc.identifier.uri | http://hdl.handle.net/1942/22583 | - |
dc.description.abstract | The presence of an illuminated LED-advertising sign can influence the visual behaviour during driving. This study investigates the effect of display time, location of LED-billboards and road environment on driver behaviour. Forty-one participants drove seven different routes (3.8 to 5.2km) in a medium fidelity fixed-base driving simulator. In every scenario the illuminated billboard was presented in 2 different road environments: a transition road to a built-up area and an area with retail stores. We used a within-subject design (repeated measures ANOVA) with display time (3s, 6s and 15s), distance from a pedestrian crossing (41m and 65m) and road environment as the manipulated conditions in a randomized order. Eye tracking data showed that smaller display times of the message and an area with retail stores resulted in a higher number of eye glances towards the LED-billboard. All participants looked at the LED-billboard and 49% could recall one or more messages. The NASA Task Load Index revealed that the presence of a LED-advertising sign resulted in a significantly higher mental work load and a lower estimation of personal driving performance. Based on these results, we conclude that the presence of an illuminated billboard leads to (visual) distraction while driving. Practical implications will be discussed. | - |
dc.language.iso | en | - |
dc.title | LED: Light Evoking Distraction? A driving simulator study on the distracting effect of illuminated LED-advertising signs. | - |
dc.type | Conference Material | - |
local.bibliographicCitation.conferencedate | 26-28 October 2016 | - |
local.bibliographicCitation.conferencename | HFES Europe Chapter 2016 (Human Factors and Ergonomics Society) - Human Factors and User Needs in Transport, Control, and the Workplace | - |
local.bibliographicCitation.conferenceplace | Prague, Czech Republic | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Non-Refereed | - |
local.type.specified | Presentation | - |
item.contributor | MOLLU, Kristof | - |
item.contributor | BRIJS, Kris | - |
item.contributor | GERAERTS, Marc | - |
item.contributor | DECLERCQ, Katrien | - |
item.contributor | CORNU, Joris | - |
item.contributor | BRIJS, Tom | - |
item.accessRights | Open Access | - |
item.fullcitation | MOLLU, Kristof; BRIJS, Kris; GERAERTS, Marc; DECLERCQ, Katrien; CORNU, Joris & BRIJS, Tom (2016) LED: Light Evoking Distraction? A driving simulator study on the distracting effect of illuminated LED-advertising signs.. In: HFES Europe Chapter 2016 (Human Factors and Ergonomics Society) - Human Factors and User Needs in Transport, Control, and the Workplace, Prague, Czech Republic, 26-28 October 2016. | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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Mollu et al_2016.docx | Conference material | 22.83 kB | Microsoft Word | View/Open |
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