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http://hdl.handle.net/1942/22641Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | RUSKOWSKI, Ingrid | - |
| dc.contributor.author | PAUWELS, Piet | - |
| dc.date.accessioned | 2016-11-18T08:42:05Z | - |
| dc.date.available | 2016-11-18T08:42:05Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Puck, Jonas; Linder, Thomas; Putzhammer, Moritz (Ed.); 42nd Annual Conference of the European International Business Academy (EIBA), Vienna, Austria, 02-04/12/2016 | - |
| dc.identifier.isbn | 9783200050280 | - |
| dc.identifier.uri | http://hdl.handle.net/1942/22641 | - |
| dc.description.abstract | Academic and management literature alike suggest a positive performance impact of online marketing tools. However, the nature and sustainability of this effect remain largely unexplored. In this article, the authors identify an organization’s Internet capabilities as a bundle of skills to transform material and immaterial resources into particular online applications. Based on cross-national data from 215 middle-sized industrial exporting firms, we find that companies can use Internet capabilities to spur functional export marketing capabilities. On top, Internet capabilites fullfill a second purpose, namely enhancing the export marketing knowledge base of an export venture. This dual-purpose effect illustrates the dynamic nature of Internet capabilities and eventually improves companies export marketing performance. Eventually, we account for a direct effect of Internet capabilities on performance, and find that this effect is fully mediated by export marketing capabilities and strategy. | - |
| dc.description.sponsorship | This study was partially funded by the EU Framework Programme 6 CoCombine Project. | - |
| dc.language.iso | en | - |
| dc.subject.other | dynamic capabilities; export marketing performance; Internet capabilities; resource-based view | - |
| dc.title | A Dynamic Perspective on Internet Capabilities and Export Marketing Performance | - |
| dc.type | Proceedings Paper | - |
| local.bibliographicCitation.conferencedate | 02-04/12/2016 | - |
| local.bibliographicCitation.conferencename | 42nd Annual Conference of the European International Business Academy (EIBA) | - |
| local.bibliographicCitation.conferenceplace | Vienna, Austria | - |
| local.format.pages | 26 | - |
| local.bibliographicCitation.jcat | C2 | - |
| dc.description.notes | The authors appreciate input on the research design of this study from Martin Wetzels, Luis Filipe Lages, and Ko de Ruyter. | - |
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Journal of International Marketing, 6(3), 37-58. | - |
| local.type.refereed | Non-Refereed | - |
| local.type.specified | Proceedings Paper | - |
| local.bibliographicCitation.btitle | Proceedings of the 42nd Annual Conference of the European International Business Academy (EIBA) | - |
| item.fulltext | With Fulltext | - |
| item.fullcitation | RUSKOWSKI, Ingrid & PAUWELS, Piet (2016) A Dynamic Perspective on Internet Capabilities and Export Marketing Performance. In: Puck, Jonas; Linder, Thomas; Putzhammer, Moritz (Ed.); 42nd Annual Conference of the European International Business Academy (EIBA), Vienna, Austria, 02-04/12/2016. | - |
| item.contributor | RUSKOWSKI, Ingrid | - |
| item.contributor | PAUWELS, Piet | - |
| item.accessRights | Open Access | - |
| Appears in Collections: | Research publications | |
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| File | Description | Size | Format | |
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| A Dynamic Perspective on Internet Capabilities and Export Marketing Performance_FV_15072016.pdf | Peer-reviewed author version | 355.99 kB | Adobe PDF | View/Open |
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