Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/23630
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dc.contributor.authorLEROI-WERELDS, Sara-
dc.contributor.authorSTREUKENS, Sandra-
dc.contributor.authorVan Vaerenbergh, Yves-
dc.date.accessioned2017-05-11T11:45:11Z-
dc.date.available2017-05-11T11:45:11Z-
dc.date.issued2015-
dc.identifier.citationThe 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1-
dc.identifier.urihttp://hdl.handle.net/1942/23630-
dc.language.isoen-
dc.titleDoes communicating the customer's resource integrating role improve or diminish advertising effectiveness?-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencedate9-12/07/2015-
local.bibliographicCitation.conferencename24th Annual Frontiers in Service Conference 2015-
local.bibliographicCitation.conferenceplaceSan José, USA-
dc.identifier.epage1-
dc.identifier.spage1-
local.bibliographicCitation.jcatC2-
local.type.refereedNon-Refereed-
local.type.specifiedProceedings Paper - Abstract-
local.bibliographicCitation.btitleThe 24th Frontiers in Service Conference 2015 International conference proceedings-
item.fulltextWith Fulltext-
item.contributorLEROI-WERELDS, Sara-
item.contributorSTREUKENS, Sandra-
item.contributorVan Vaerenbergh, Yves-
item.fullcitationLEROI-WERELDS, Sara; STREUKENS, Sandra & Van Vaerenbergh, Yves (2015) Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?. In: The 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1.-
item.accessRightsRestricted Access-
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