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http://hdl.handle.net/1942/23630
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | LEROI-WERELDS, Sara | - |
dc.contributor.author | STREUKENS, Sandra | - |
dc.contributor.author | Van Vaerenbergh, Yves | - |
dc.date.accessioned | 2017-05-11T11:45:11Z | - |
dc.date.available | 2017-05-11T11:45:11Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | The 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1 | - |
dc.identifier.uri | http://hdl.handle.net/1942/23630 | - |
dc.language.iso | en | - |
dc.title | Does communicating the customer's resource integrating role improve or diminish advertising effectiveness? | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 9-12/07/2015 | - |
local.bibliographicCitation.conferencename | 24th Annual Frontiers in Service Conference 2015 | - |
local.bibliographicCitation.conferenceplace | San José, USA | - |
dc.identifier.epage | 1 | - |
dc.identifier.spage | 1 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Non-Refereed | - |
local.type.specified | Proceedings Paper - Abstract | - |
local.bibliographicCitation.btitle | The 24th Frontiers in Service Conference 2015 International conference proceedings | - |
item.fulltext | With Fulltext | - |
item.accessRights | Restricted Access | - |
item.contributor | LEROI-WERELDS, Sara | - |
item.contributor | STREUKENS, Sandra | - |
item.contributor | Van Vaerenbergh, Yves | - |
item.fullcitation | LEROI-WERELDS, Sara; STREUKENS, Sandra & Van Vaerenbergh, Yves (2015) Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?. In: The 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1. | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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Frontiers 2015 CRIR.pdf Restricted Access | Peer-reviewed author version | 69.72 kB | Adobe PDF | View/Open Request a copy |
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