The power of Scent. Scent in Context.

Abstract

Olfactory artist Peter de Cupere talks about how olfaction can be used to add context and/or be the context of the work of art. In his PhD he researches the impact of smell and how this is generated. Smell is a powerful sense that offers many possibilities. By combining odors with another sensory organ, such as the visual, an interaction is created to give both senses a greater impact. The context of an odor or image can also change by cross-over with a different sense. In his lecture Peter de Cupere shares some works to illustrate possible uses of fragrances. How they are perceived and how they have impact on the spectators and media. He concludes with some of his methodology and ideas to create olfactory art.