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http://hdl.handle.net/1942/27022| Title: | The effect of communicating health and taste benefits on the effectiveness of healthy food advertising | Authors: | Vleugels, Bo | Advisors: | LEROI-WERELDS, Sara | Issue Date: | 2018 | Publisher: | UHasselt | Abstract: | This thesis researches the effect of communicating health and taste benefits on the effectiveness of healthy food advertising. The research provides evidence that a dual approach in marketing communications has proven successful and can be applied to healthy food advertising. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/27022 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| f3e75ebb-3132-41e0-880c-df66fd93e5ef.pdf | 1.63 MB | Adobe PDF | View/Open |
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