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http://hdl.handle.net/1942/27044
Title: | The role of dynamic capabilities in brand sustainability. The case of innovation speed at large organizations. | Authors: | Alamro, Sajedah Sami Salameh | Advisors: | PAUWELS, Piet | Issue Date: | 2018 | Publisher: | UHasselt | Abstract: | My thesis is about the role of dynamic capabilities in brand sustanability and how this theory helps the organization to reach the competitive advantage as well as sustain its brand in the competing market and how Organizational structure merge with innovation speed in order to raise the organization performance under the umbrella of dynamic capabilities theory. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/27044 | Category: | T2 | Type: | Theses and Dissertations |
Appears in Collections: | Master theses |
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5a394cd8-8182-48c6-aba7-8c0bb1f7846f.pdf | 1.43 MB | Adobe PDF | View/Open |
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