Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/2816
Title: | Discovering interesting navigations on a web site using SAM | Authors: | HAY, Birgit WETS, Geert VANHOOF, Koen |
Issue Date: | 2005 | Publisher: | SPRINGER-VERLAG BERLIN | Source: | INTELLIGENT TECHNIQUES FOR WEB PERSONALIZATION. p. 187-200 | Series/Report: | LECTURE NOTES IN ARTIFICIAL INTELLIGENCE | Series/Report no.: | 3169 | Abstract: | In this article, a new algorithm called Sequence Alignment Method extended with an Interestingness Measure (SAM(I)) is illustrated for mining navigation patterns on a web site. Through log file analysis, SAMI distinguishes interesting patterns (i.e. unexpected, surprising patterns contradicting with the structure of the web site or direct hyperlinks between web pages) from uninteresting patterns (i.e. expected, known, obvious patterns resulting from the structure of the web site or direct hyperlinks between web pages) and provides information about the order of visited web pages. The algorithm is validated using real data sets of the Music Machines web site http://machines.hyperreal.org, home of musical electronics on the web. Empirical results show that SAMI identifies profiles of visiting behavior, which may be used for web personalization techniques and for optimizing the layout of the web site through structuring of page-links. | Notes: | Limburgs Univ Ctr, Fac Appl Econ Sci, B-3590 Diepenbeek, Belgium.Hay, B, Limburgs Univ Ctr, Fac Appl Econ Sci, B-3590 Diepenbeek, Belgium.birgit.hay@luc.ac.be geert.wets@luc.ac.be koen.vanhoof@luc.ac.be | Document URI: | http://hdl.handle.net/1942/2816 | ISSN: | 0302-9743 | DOI: | 10.1007/11577935 | ISI #: | 000233848300010 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2007 |
Appears in Collections: | Research publications |
Show full item record
WEB OF SCIENCETM
Citations
1
checked on Apr 30, 2024
Page view(s)
40
checked on Oct 30, 2023
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.