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http://hdl.handle.net/1942/28394Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | MARTENS, Carmen | - |
| dc.contributor.author | HERSSENS, Jasmien | - |
| dc.contributor.author | Delcourt, Cécile | - |
| dc.date.accessioned | 2019-06-12T14:41:24Z | - |
| dc.date.available | 2019-06-12T14:41:24Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | 4ème journée de recherche du Marketing du Grand Est, Mons, 23/04/2018 | - |
| dc.identifier.uri | http://hdl.handle.net/1942/28394 | - |
| dc.description.abstract | Healthcare services are subject to huge challenges such as improving user experience while being (economically) sustainable. However, little attention has been dedicated on how to create adequate healthcare servicescapes through an optimal architectural design to enhance service convenience and customer intimacy. Hospitals often lack awareness for architectural experiences and can even create disabling situations: this is especially true for visually impaired patients as servicescapes heavily rely on visual components while those may not be (sufficiently) perceptible to visually impaired patients. After an extended customer journey throughout four hospitals, in-depth interviews with visually impaired patients are conducted to uncover obstacles met by the patients and to identify multisensory qualities that patients would value to enhance the service convenience and customer intimacy. This multidisciplinary research will provide both managers and architects of healthcare facilities with insights on how to best define architectural design methods to improve both service convenience and customer intimacy. | - |
| dc.language.iso | en | - |
| dc.subject.other | Multisensory Experiences ; Service Convenience ; Customer Intimacy ; Healthcare Servicescapes ; Universal Design | - |
| dc.title | Universal Design in Healthcare Servicescapes: Uncovering Multisensory Customer Experiences among Visually Impaired Pateints to Enhance Service Convenience and Customer Intimacy | - |
| dc.type | Conference Material | - |
| local.bibliographicCitation.conferencedate | 2018, April 23 | - |
| local.bibliographicCitation.conferencename | 4ème journée de recherche du Marketing du Grand Est | - |
| local.bibliographicCitation.conferenceplace | Mons | - |
| local.bibliographicCitation.jcat | C2 | - |
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| local.type.refereed | Non-Refereed | - |
| local.type.specified | Conference Material | - |
| item.fullcitation | MARTENS, Carmen; HERSSENS, Jasmien & Delcourt, Cécile (2018) Universal Design in Healthcare Servicescapes: Uncovering Multisensory Customer Experiences among Visually Impaired Pateints to Enhance Service Convenience and Customer Intimacy. In: 4ème journée de recherche du Marketing du Grand Est, Mons, 23/04/2018. | - |
| item.accessRights | Restricted Access | - |
| item.fulltext | With Fulltext | - |
| item.contributor | MARTENS, Carmen | - |
| item.contributor | HERSSENS, Jasmien | - |
| item.contributor | Delcourt, Cécile | - |
| Appears in Collections: | Research publications | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Universal Design in Healthcare Servicescapes.docx Restricted Access | Conference material | 273.17 kB | Microsoft Word | View/Open Request a copy |
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