Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/30524
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dc.contributor.authorSTREUKENS, Sandra-
dc.contributor.authorVAN RIEL, Allard-
dc.contributor.authorNOVIKOVA, Daria-
dc.contributor.authorLEROI-WERELDS, Sara-
dc.date.accessioned2020-02-17T14:54:55Z-
dc.date.available2020-02-17T14:54:55Z-
dc.date.issued2019-
dc.date.submitted2020-02-05T11:57:33Z-
dc.identifier.citationHollebeek, Linda D.; Sprott, David E. (Ed.). Handbook of research on customer engagement, p. 35 -54-
dc.identifier.isbn9781788114899-
dc.identifier.urihttp://hdl.handle.net/1942/30524-
dc.language.isoen-
dc.publisherEdward Elgar Publishing-
dc.titleBoosting customer engagement through gamification: A customer engagement marketing approach-
dc.typeBook Section-
dc.relation.edition1-
local.bibliographicCitation.authorsHollebeek, Linda D.-
local.bibliographicCitation.authorsSprott, David E.-
dc.identifier.epage54-
dc.identifier.spage35-
local.format.pages20-
local.bibliographicCitation.jcatB2-
local.type.refereedRefereed-
local.type.specifiedBook Section-
dc.identifier.doi10.4337/9781788114899-
local.provider.typeCrossRef-
local.bibliographicCitation.btitleHandbook of research on customer engagement-
local.uhasselt.uhpubyes-
item.accessRightsRestricted Access-
item.validationvabb 2021-
item.fulltextWith Fulltext-
item.contributorSTREUKENS, Sandra-
item.contributorVAN RIEL, Allard-
item.contributorNOVIKOVA, Daria-
item.contributorLEROI-WERELDS, Sara-
item.fullcitationSTREUKENS, Sandra; VAN RIEL, Allard; NOVIKOVA, Daria & LEROI-WERELDS, Sara (2019) Boosting customer engagement through gamification: A customer engagement marketing approach. In: Hollebeek, Linda D.; Sprott, David E. (Ed.). Handbook of research on customer engagement, p. 35 -54.-
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